b'CODING Update ComplianceLEGAL NUTRITIONUpdateANJC NewsANJC Leadership ANJC News! NUTRITION LEGAL EASEANJC Scholarships REHAB Update CHIRO AssistExecutive Directors Update LEGAL Q&A2020 ANJC AWARDSLegislative Update New JerseyINSURANCE Update INSURANCE Update HealthcareBy Jon BombardieriTECHNIQUE UpdateANJC Government Affairs Counsel Transparency LawOn December 14thname. The bill requires the name tag or embroidery to also Governor Murphyinclude the professional degree and professional license of the signed S-2465/A-4143,healthcare professional. If a healthcare professional is providing MedicareQ&AMedicare Update New Jersey Healthcaredirect patient care at a hospital, the professional is to wear Transparency Act, intoadministrators. OUR HEALTHa recent photograph, unless otherwise directed by hospital law. This act shall take effect on the first day ofUnder the law, a poster or other signage, in sufficiently sized the seventh month nextfont, is to be placed at the office or offices where the health-following enactment,care professional provides healthcare services to scheduled or July 1, 2021. In anpatients in an ambulatory setting and convey the professional effort to better informlicense and professional degree held by the professional. The patients seeking andlaw provides that office does include in-patient hospital or receiving medicalemergency department patient care. Additionally, it excludes care, the legislaturetelehealth and telemedicine services from the requirements is advancing a bill known as the Healthcare Transparencyregarding name tags and embroidery as well as posters and Act. The bill, sponsored by Senate President Steve Sweeneyother signage.and Assemblyman Conaway, would create new identificationA medical doctor or doctor of osteopathic medicine who requirements for healthcare professionals as well as newsupervises or participates in collaborative practice agreements regulations for print, radio and television advertisements.with non-physician healthcare professionals who provide The term advertisement is defined as any communicationin-person patient care at the same practice location as the or statement directly controlled by or administered by amedical doctor or doctor of osteopathic medicine is required healthcare professional or a healthcare professionals officeto post clearly and conspicuously in each office when the personnel. Advertisement also includes any situation where medical doctor or doctor of osteopathic medicine is present. a healthcare professional is utilizing a professional degree As used in the bill, office does not include in-patient hospital or license to influence opinion or infer expertise in a or emergency department patient care.healthcare topic.The law prohibits a medical doctor or doctor of osteopathic Advertisements are to exclude deceptive or misleadingmedicine from advertising or holding themselves out to the information relating to the healthcare professional, including,public as being certified by a public or private board unless the but not limited to, any affirmative communication or repre- board is a member of the American Board of Medical Special-sentation that misstates, falsely describes, holds out, or falselyties (ABMS) or American Osteopathic Association (AOA) or is details the professionals skills, training, expertise, education,a non-ABMS or non-AOA board that requires following certain public or private board certification, or licensure. prerequisites for issuing certification. A healthcare professional is defined broadly in the bill andThe law states that it shall be unlawful for a healthcare would include any person licensed, certified, registered orprofessional to fail to comply with certain provisions of the bill. otherwise authorized pursuant to Title 45 or Title 52 of theThe bill clarifies that nothing in its provisions is to be construed Revised Statutes, or by any department or entity within aso as to impose liability on news media that accept or publish department of the Executive Branch or any other entityadvertising that may fall within the scope of the bill. The bill created in the future to license or regulate a healthcarealso provides that nothing in the bill is to limit a licensing profession. board, principal department of the Executive Branch of State government, or any entity within any department or any other The new law requires a healthcare professional to communi- entity created to regulate a healthcare profession to adopt cate, when providing in-person care, the specific professionalmore stringent standards for its licensees. license and professional degree the professional holds. Additionally, the bill permits a healthcare professional toJust as people deserve to know the food they buy or the cars communicate the information through a name tag or embroi- they drive are safe and regulated by the state, they deserve dered identification. The name tag or embroidery is to include,to know the medical treatments they are receiving are being at a minimum, the full name of the healthcare professional. In aperformed by a qualified professional,said Senator Sweeney. hospital setting and at the discretion of hospital administrators, the professionals name can be listed as the full first nameJon Bombardieri and his firm, CLB Partners, serves as theand last name or the full first name and first initial of the lastGovernment Affairs Counsel to the ANJC.8 I Winter 2021 www.anjc.info'